Competition in the retail sector is fierce. Everyone there is fighting for customers’ attention. Which two mechanisms contribute to success?
On the one hand the products you sell determine the number of customers, and on the other hand there is a failure to exploit the most important points within the Customer Journey that win customers. Read More
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Retailers and brands can learn a lot from their approach, vision and social relevance. Let’s stop thinking that their success just comes from the fact that they are IT geniuses, which is a cliché. These are all entrepreneurs who understand Read More
La Place was awarded the Service Champion Award in the fast food category on 19 June 2014. La Place was awarded the first place in the list of organisations and, by doing so, left other large players well behind in this market. La Place is mainly given much praise because Read More
Do you sometimes ask for your customers’ opinion? If so, do you have an online survey or are your customers called on the phone? Which customers do you reach? Only customers who gave you their contact details?
There are indeed two important opinions for a retailer. The first one is the customer’s opinion. Did he or she have a positive experience which you work on together with your team every day? If not, you can make the necessary improvements.
Account managers Frank Haverkort and Jelle Russner have contributed to the Dutch edition of the successful book ‘The Employee’s Guide to Mystery Shopping “.
If interested, please do not hesitate to contact us.
Publisher: Better Business books ([email protected])
Author: Veronica Boxberg Karlsson, Lina Thomasdotter Schölin
What can we learn about Customer Experiences by Marja LüTZKENDORF (Marketing Department – LUSH Cosmetics Germany)?
What can we learn about Customer Experiences by Bob Pearce (Leadership Development Director Europe – AS WATSON Group)?
It appears that fraudsters are operating by pretending to be Multi-Value and seeking US shopper details by email or telephone. Multi-Value Europe advises shoppers not to respond to any email requesting payment from them in advance of conducting assessments.
There are many non-MSPA companies that charge a fee and promise to share your name with mystery shopping companies around the country and/or find you work. This is not required but should you choose one of these companies, be sure there is a sound refund policy in place should you be unhappy with the results. Read More
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